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On the Road Again: A Comprehensive Guide for Touring Artists (2017)

  • 08 Nov 2017
  • 9:00 AM - 5:00 PM
  • Victoria Playhouse Petrolia (Studio 9), 411 Greenfield St, Petrolia, ON, N0N 1R0


  • Includes lunch and handouts

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On the Road Again: A Comprehensive Guide for Touring Artists

Whether you are a new artist or a seasoned touring artist, this session is for you. If you are looking to tour in Canada, or the United States, you will learn about all aspects of touring, have a chance to have promotional material assessed by experts, and participate in roundtable discussion groups geared to your interests and experience/touring level. 

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9:00 - 9:20 a.m. Introduction with Robert Baird and Marcus Lundgren

A lot has happened in the performing arts world and this short introduction will highlight the main changes and focus on considerations necessary for successful touring.  

9:20 – 10:30 am Oh! The Places You’ll Go with Robert Baird and Marcus Lundgren

Two seasoned veterans will take you through an overview of the presenting arts scene in Canada and the United States – organizations, conferences, showcasing, everything you need to know and some things you didn’t. NOTE: Last 10 minutes will be Open Mic for questions.

10:30 - 10:45 a.m. Coffee Break

10:45 a.m. - 12 p.m. You’ve Got Promotion! 

More information coming soon!

Noon-1:00 p.m. Lunch (provided)

1:00 - 2:30 p.m. Breaking into the United States

More information coming soon!

2:30 – 3:30 Round Tables 

An opportunity to discuss a variety of hot topics with the experts will take place. Each table will have three 20-minute sessions where you can discuss the topics and ask specific questions. Topics will include: Contracting, Crossing Borders, Merch and Instrument Issues, Tour Routing, Successful Showcasing, Exhibiting at Conferences.

3:30-3:45 p.m. Coffee Break

3:45 – 4:45 p.m. Taking it on the Road: Working with Artists for Best Productions (Tips from A Road Manager

More information coming soon!

4:45 - 5:00 p.m. Final Questions and Summary

We will end the day with a summary of what we learned and suggestions for additional learning resources, plus an open mike where participants can ask any final burning questions they might have.



Robert Baird

Robert Baird is President of BAM! Baird Artists Management Consulting in Toronto, offering performing arts consulting advice to artists, agents, managers and venues. He is former President of NAPAMA (North American Performing Arts Managers and Agents), served for many years on the Executive Board of Festivals and Events Ontario (FEO), and is a former Vice-President of that organization. Mr. Baird currently serves on the Board of OAPN (Ohio Arts Presenters Network) and as APAP (Association of Performing Arts Presenters) Showcase Coordinator. Mr. Baird has a monthly column on “Crossing Borders” in International Musician: The Official Journal of the American Federation of Musicians of the United States and Canada.

Marcus Lundgren

Marcus is the Artistic Director of the “nearly world-famous” DuffleBag Theatre, an interactive touring theatre company for young audiences that adapts fairy tales-starring members of the audience in the main roles.  Since 1992, he has been touring to theatres and schools across Canada, the U.S., and internationally to places like Singapore, Malaysia, Vietnam, and Brunei.  He is also in his 15th season as director of the Lighthouse Festival Theatre Young Company in Port Dover.

More facilitator bios coming soon!

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